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admin_url: https://pubmatic.com/wp-admin/ home_url: https://pubmatic.com pll_home_url( $currentLang ): https://pubmatic.com/Contact Us Solutions OUR Solutions VIEW ALL Publisher Solutions​ Buyer Solutions App Developer Solutions​ CTV/OTT Publisher Solutions Commerce Media Solutions Products OUR Products VIEW ALL FOR PUBLISHERS: PUBMATIC SSP CONNECT IDENTITY HUB OPENWRAP FOR BUYERS: PUBMATIC SSP CONNECT ACTIVATE AUCTION PACKAGES FOR COMMERCE MEDIA: CONVERT CONNECT Resources OUR Resources VIEW ALL PubMatic Blog Research Case Studies Events PubAcademy Documentation About OUR CompanyRESPONSIBILITY Locations News Investor Relations Careers OUR Careers Overview Jobs Engineering Our People Diversity, Equity & Inclusion Life @ PubMatic India Login Publishers Media Buyers Solutions OVERVIEW Publisher Solutions​ Buyer Solutions App Developer Solutions​ CTV/OTT Publisher Solutions Commerce Media Solutions Products OVERVIEW FOR PUBLISHERS: PUBMATIC SSP CONNECT IDENTITY HUB OPENWRAP FOR BUYERS: PUBMATIC SSP CONNECT ACTIVATE AUCTION PACKAGES FOR COMMERCE MEDIA: CONVERT CONNECT Resources OVERVIEW PubMatic Blog Research Case Studies Events PubAcademy Documentation About OVERVIEWRESPONSIBILITY Locations News Investor Relations Careers OVERVIEW Jobs Engineering Our People Diversity, Equity & Inclusion Life @ PubMatic India Login Publishers Media Buyers Contact Us WHO WILL WIN THEIR FAIR SHARE OF COMMERCE MEDIA? READ THE REPORT INTRODUCING COMMERCE MEDIA MONETIZATION DELIVERED THE SUPPLY CHAIN OF THE FUTURE READ THE REPORT THE FUTURE OF PROGRAMMATIC. DELIVERED. PubMatic maximizes customer value by delivering the programmatic digital marketing supply chain of the future CUSTOMER-SPECIFIC SOLUTIONS Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies. UNBIASED APPROACH As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business. MEASURABLE QUALITY We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006. CUSTOMER-SPECIFIC SOLUTIONS Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies. UNBIASED APPROACH As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business. MEASURABLE QUALITY We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006. OUR SOLUTIONS PubMatic’s unique demand and marketing of SPO deals with their key buy-side relationships really pushed our partnership forward, helping maximize our revenue. PubMatic’s team was there every step of the way to support us and our advertisers to ensure deals were accepted and spend flowed quickly. SCOTT KELLIHER HEAD OF REVENUE NEWSBREAK Learn How NewsBreak Sees 107% Increase In Revenue Across PubMatic-Monetized Inventory We’re thrilled with the results we’ve seen since implementing OpenWrap OTT. We saw an immediate uplift in both bid requests and overall programmatic revenue. The PubMatic teams worked hand in hand with our local Southeast Asia and China teams to identify the optimal monetization setup for our platform, and get it implemented quickly and efficiently. FRANKIE FU VP INTERNATIONAL iQIYI INTERNATIONAL Learn How PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI By partnering with PubMatic and leveraging their addressable solutions, we’ve seen a demonstrable uplift in performance across a variety of key metrics. This has enabled us to deliver more value to our clients and maintain a competitive advantage despite the challenges associated with the depreciation of third-party cookies. PubMatic has consistently provided us with world-class support. Their deep knowledge of both the buy-side and the sell-side of digital advertising means that they truly understand how to deliver value for our Meaningful Marketplace. DAVIDE COSTANTINO HEAD OF DIGITAL HUB HAVAS MEDIA GROUP ITALY Learn How PubMatic and Havas Exceed Viewability Target with New Cookieless Targeting Solution Finding new, more efficient ways to activate data is vital to the success of our client’s campaigns. PubMatic’s Ad Solutions team helped us to explore new ways to activate data without being reliant on the DSP. By using PubMatic’s Connect we were able to get our data partners to pass the usual segments into the platform to be targeted via a deal ID creating a new supply chain with a trusted partner where the data now sits closer to the source of the inventory. By being closer to the inventory, we were able to deliver the activity without sacrificing performance and, in most cases, drive better results. JOE FLACK PROGRAMMATIC TECHNICAL LEAD DENTSU Learn How PubMatic and dentsu Improved CPM by 37% via Sell-Side Data Targeting Activating PubMatic’s Consumer Experience Auction Package provided incremental campaign benefits. We saw improvements across engagement rates and CPMs, and most notably, we reached smaller, niche publishers and achieved an increase in our measurable audible online video inventory. We have consistently exceeded our Audible Rates benchmark through buying via these packages. LAURA TAYLOR CENTER OF EXCELLENCE, PROGRAMMATIC TRADER GOODWAY GROUP Learn How PubMatic and Goodway Group Unlock Superior ROI With Consumer Experience Auction Package WE HELP YOU STAY AHEAD OF INDUSTRY TRENDS SUBSCRIBE TO UPDATES × SUBSCRIBE TO UPDATES REPORTS BLOG EVENTS Quarterly Global Advertising Spend Trends: Q1 2024 PubMatic’s Quarterly Ad Spend report was... Navigating Commerce Media 2.0: Market Opportunity Global commerce media advertising ad spe... Elevating Monetization: APAC Mobile Publishers’ Path to Progress As the world’s most mobile-centric regio... Supercharging Data Processing: The Spark 3 Upgrade Introduction With over 600 billion ad r... AdWeek Europe 2024 May 14 - May 16 MEDIA360 2024 May 21 - May 22 REPORTS Quarterly Global Advertising Spend Trends: Q1 2024 PubMatic’s Quarterly Ad Spend report was... Navigating Commerce Media 2.0: Market Opportunity Global commerce media advertising ad spe... MORE REPORTS BLOG Elevating Monetization: APAC Mobile Publishers’ Path to Progress As the world’s most mobile-centric regio... Supercharging Data Processing: The Spark 3 Upgrade Introduction With over 600 billion ad r... MORE BLOG POSTS EVENTS AdWeek Europe 2024 May 14 - May 16 MEDIA360 2024 May 21 - May 22 MORE EVENTS SCALE THAT DELIVERS VALUE 971 GLOBAL EMPLOYEES 1.7T ADVERTISER BIDS PER DAY 18.2 PETABYTES OF NEW DATA PROCESSED DAILY PubMatic has created a global infrastructure to maximize customer value and put our customers in control of their digital advertising business.Solutions Products ResourcesCareers Investor Relations Community PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future. English English 日本語 Privacy OPT-OUT YOUR PRIVACY CHOICES Legal Cookie Preferences SUPPORTING MEMBERS PubMatic is a registered data broker in the state of Texas Copyright © 2024 PubMatic, Inc. All Rights...